Fysh Foods — Acquired by City Roots Hospitality Plant-Based Fish · Created By Chefs · Built For Kitchens As Seen On Shark Tank · Now Part of City Roots Hospitality Fysh Foods — Acquired by City Roots Hospitality Plant-Based Fish · Created By Chefs · Built For Kitchens As Seen On Shark Tank · Now Part of City Roots Hospitality
The Fysh Foods Story · Since 2019

A FISH
WITHOUT
THE FISH.

What started as a chef's obsession with texture became a movement. Plant-based seafood, built from scratch, made for professional kitchens - not grocery shelves.

Est. 2019 - New York
Fysh Foods plant-based fish product

BORN IN A
PROFESSIONAL
KITCHEN.

Fysh Foods was founded by chefs who were frustrated by the plant-based seafood options available - products built for supermarket shelves, not for real culinary execution. They wanted something that could hold up in a sauté pan, survive a deep fryer, and plate beautifully.

Using whole-food ingredients - hearts of palm, konjac, chickpea flour, and proprietary seasoning blends - the team spent years perfecting textures that chefs would actually respect. No shortcuts. No compromise.

The result: plant-based fish products that professional kitchens can build real dishes around.

Fysh Foods in the kitchen
The Journey

HOW WE
GOT HERE.

2019
Founded in NYC
Chefs frustrated by poor plant-based seafood options begin developing from scratch in a professional kitchen.
2023
First Restaurant Partners
Fysh Foods products begin appearing on menus across New York's dining scene, proving the concept works in real kitchens.
2023
Press & Recognition
Featured in Delish, BuzzFeed, Inc., Fox News, and Insider as the plant-based seafood brand that professionals actually use.
2024
Shark Tank Appearance
National exposure on ABC's Shark Tank (Season 16) puts Fysh Foods in front of millions. The brand's chef-first approach resonates widely.
2026
Acquired by City Roots Hospitality
Fysh Foods joins the City Roots Hospitality family - expanding reach to more professional kitchens and restaurant groups nationwide.
Fysh Foods on Shark Tank
"PLANT-BASED SEAFOOD THAT CHEFS ACTUALLY WANT TO COOK WITH."

The Shark Tank appearance wasn't just a TV moment - it validated what chefs had been saying for years. Fysh Foods isn't a novelty product. It's a serious culinary ingredient with real applications across restaurant menus.

The national spotlight brought coverage from Delish, BuzzFeed, Inc. Magazine, Fox News, and Insider - all pointing to the same thing: this is plant-based seafood done right.

ACQUIRED
Official Announcement · 2026

A NEW
CHAPTER.

Fysh Foods has been acquired by City Roots Hospitality - a New York-based hospitality group with a proven track record of building exceptional restaurant concepts. This acquisition means more resources, wider reach, and deeper integration into professional kitchen programs across the country.

Get In Touch
What Drives Us

WHAT WE
STAND FOR.

01
Chef First
Every product is developed in a professional kitchen environment, not a lab. If a chef wouldn't cook with it, we don't make it.
02
Clean Ingredients
Vegan. Gluten free. Soy free. Cruelty free. Ingredients you can read, flavors that make sense on a menu.
03
B2B Only
We are not a retail brand. We exist to serve restaurants, hotels, and food service operations - professionals who demand the best.
Not For Retail - Built For Kitchens
FISH MADE FROM PLANTS,
CREATED BY CHEFS.
Now Part of City Roots Hospitality. Contact City Roots