Fysh Foods was never meant for the grocery aisle. From day one, this was a brand built for professional kitchens - and now, as part of City Roots Hospitality, that mission has never been clearer.
We exist because the plant-based seafood category needed a brand that understood professional kitchens - not a startup chasing retail shelf space.
Every product we make is tested, refined, and approved by working chefs before it ever reaches a restaurant partner. That process doesn't change. What changes is our reach.
City Roots Hospitality is a New York-based hospitality group with a portfolio of acclaimed restaurant concepts. When they acquired Fysh Foods, they didn't change the product - they amplified it.
With City Roots behind Fysh Foods, restaurant and chef partners now have access to a team with deep industry roots, a shared passion for quality, and the infrastructure to support professional kitchen programs at scale.
